Unsung Heroes

Unsung: (adj.) Not honored or praised; uncelebrated
Hero: (n) A person noted for feats of courage or nobility of purpose, especially one who has risked or sacrificed his or her life. A person noted for special achievement in a particular field

Much like the “Who Cares, I’m Flying Award”, new for 2009 is the Finkelstein Unsung Hero Awards.

Amongst the cycling community there is wealth of individuals who have consistently proven their passion to the sport by continuously giving back selflessly. The Unsung Hero Award is dedicated to these individuals who have provided invaluable support for myself as well as the community and sport as a whole.


Cullen Watkins, V.P. of WSC Racing and American Cycle and Fitness, Royal Oak Store manager, is an individual who has been integral to my personal success on the bike as well as countless other riders.

I’m not sure if I know anyone else who owns more bikes, wheelsets, components, etc., than Cullen. Additionally, I’m not sure I know anyone else who so willingly offers their amenities and no cost or expected return if it means that it gets you out training or racing. There have been numerous occasions when I have needed a bike in a pinch or a wheel and it has been provided without any debate.

Cullen sells bikes at ACF. But to simply say that he sells bikes would be to underrate his character. The success Cullen has built at ACF Royal Oak has been a product of Cullen selling the sport rather than just a bike. His passion for cycling is submersed in every sale and each unique event that is put on by the shop. If you live in the Royal Oak area, ACF is the hub of which the culture extends from. Bike shops should never be sterile, uptight, and a mere place of commerce. At ACF, customers are invited to sit down, stay awhile and immerse themselves in what we love most, bikes.

So next time you see Cullen, give him a pat on the back for his unwavering commitment to all things two-wheeled. Congrats and my endless gratitude goes to Mr. Wattage, he is 2009’s first of many to come, highlighted unsung hero.